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Great winemaking is an art. Like all arts, it is something that takes years of hard work, a little luck, and a lot of patience to perfect. For most people, winemakers are the people behind the scenes; the unsung heroes of a multi-billion dollar industry that normally go unnoticed for their efforts. For us at Vintners Charitable Cooperative (VCC), we believe the winemaker, not the vineyard or the terrior, should get a little of the limelight.
Current Vintner Partners
Roll over the Vintner tab above to find out more about each of our Vintner Partners.Become a VCC Vintner Partner
Vintners Charitable Cooperative is the first international organization of master winemakers dedicated to charitable causes. Bringing these two groups together as our Vintner Partners and our Charity Partners, VCC hopes to raise funds for nonprofit organizations while at the same time offering a unique opportunity for winemakers to showcase their product.It provides both our Vintner Partners and nonprofit organizations with a great ongoing revenue stream to support fundraising efforts for the nonprofit and wine sales for the winemaker. In addition, our website becomes a great educational tool for wine novices and a marketing tool for winemakers. Nonprofit supporters can drink great wine, donate to charity and learn about wine and winemakers all at once.
VCC works with family-owned, boutique wine producers that make an exceptional product that isn't normally found on any supermarket shelf. Together we offer a wine club and wines by the bottle and case through our website, www.charityvintner.org. 10% of the total sale from the wine store and 25% of the total sale from each wine club shipment (excluding tax and shipping) is directed to the verified nonprofit of the customer’s choice. In the process, we never touch the product because orders are sent directly to your fulfillment center and everything is shipped from your facility.
Vintners Charitable Cooperative wants to focus on the people behind the label. Our unique marketing approach, coupled with our nonprofit customer focus, allows you, as a Vintner Partner, to tell your story in a new way and reach an entirely new customer demographic each time you make a shipment. Since you maintain control of the wine, there is no inventory risk and we reduce your customer acquisition cost to zero. We ask for no discounts, or special pricing, and pay full FOB for the product sold. We view our marketplace as a bridge between winemakers and wine lovers with the focus on charitable giving and wine education.
Quick Facts
- There are over 1.5 million nonprofits in the U.S.
- U.S. nonprofits raised more than $308 billion in 2008, which accounted for 2.2% of the country’s GDP.
- Most nonprofits serve wine at multiple fundraising events each year and attract supporters that are affluent wine lovers.
- Wine consumption in the U.S. has grown more than 2.5 times since 1970.
- Online wine sales increased 423% from 2006 to 2007 alone.
- In 2006, 20% of wine was bought online; that’s more than 10M sales.
Vintner Partner Benefits
- Provides a great platform to promote your brand to an entirely new customer demographic.
- Zero customer acquisition cost.
- No inventory risk.
- No discounts or special favors, we pay full FOB.
- Great media and marketing opportunity to be associated with supporting charity.
- Promote wine education and consumption through a nonprofit infrastructure that is nationwide.
For more information about becoming a Vintner Partner of Vintners Charitable Cooperative, please contact:
Mackie A. Barch
Founder & Managing Director, East Coast
mackie@charityvintner.org